Personal Branding – Step by Step

So, the four basic questions that need to be answered are:

  • Who Are You?
  • What Do You Do?
  • Who Do You Serve?
  • What Kind of Experience Do You Want People To Have When Your Name Comes Up?

If these four questions aren’t enough to make your head spin, then you are further down the path of self discovery than I am!  Heck, despite my first post, I’m still really on question 1.  I keep getting it mixed up with question 2.

Despite my typical learning style (glance through the questions, jump to question 4, get bogged down in the muck, realize I need more basic knowledge/information, then begin on question 1), I am bound and determined to do this one correctly the first time.  After all, isn’t that really what we all want to know?  Who are we, really?  Not the superficial facade we developed over the years to please those outside ourselves (or, for some of us, we didn’t necessarily want to please, we wanted to prove to others we are/are not who they expected us to be).

To many people out there, I am ~cough~ a foul mouthed, crude, rude, opinionated bitch who’s just itching for a fight.  I don’t care about anyone’s opinions that differ from my own.  Also, once you cross me, I’m done with you.  Period.  I saw this on Facebook and immediately had to share it, since this was my parenting style:

Doormat

To some, I am the quiet one who sits in the corner, observing.  I smile and nod in agreement despite the fact that I think what they are saying/doing is bat-shit crazy.  Actually, this is what made me so good at my role of abused girlfriend.  I did such a good job of hiding what was going on behind closed doors that still, to this day (22 years later), many still do not believe me.  Heck, even my father didn’t believe me at the time.  So, I don’t talk about it.  That’s why so few people (until reading this post) have any idea I was in such a situation.

Then, to others, I’m the joker.  I have a sick sense of humor.  I will never reveal to anyone outside my immediate family some of the things that have me laughing so hard, I begin to sob.  Without laughter, I don’t really see a point in living.  Maybe that’s why, out of all the superheros out there, I have embraced Batman the least:

So, who am I?  I know I am a mix of all three of these personas (depending on the situation) but how do I turn that into a definition of who I am?  What makes me tick?  I guess it’s time for me to pull out pen and paper because I still don’t know.  How about you?

In case you are unable to take the Lynda.com course on Personal Branding Basics, here are some links I found that may help you in this journey:

This one has an annoying pop-up that appears every time you move the cursor too high or low on the page but I really like the way they have their guide setup:

http://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/

This one I liked because of the title 🙂 :

http://mashable.com/2014/11/10/personal-branding-lazy-guide/

And this one is by Pricewaterhouse Cooper for college students:

http://www.pwc.com/us/en/careers/campus/programs-events/personal-brand/index.jhtml#overview

And please take a look at the links I have over there (pointing my finger to wherever my links are being displayed).  I will be adding to the list as I discover more gems of knowledge online.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s